Graduating College? Here is Something to Consider.

Getting hired right out of college is becoming tougher and tougher. Studies show that over half of recent college graduates are unemployed or underemployed. Many college graduates think getting a job out of college is all about your major and GPA; however, there are many other factors involved in getting a job fresh out of college.

Make sure you develop skills you won’t necessarily learn in the classroom. Employers are looking for graduates who are self-motivated, able to work in a team, and are willing to take risks. These skills can be learned through extracurricular activities and internships, so take advantage of these opportunities.

Don’t necessarily look for your dream job. Keep an open mind to all job opportunities and focus on what can get you to your dream job. It is not often that a fresh college graduate with limited experience will get the “perfect” position, you have to pay your dues and show employers you can the job. If you go for these stepping stone jobs, you will have a better chance of landing one, and still be on track to achieving your career goals.

Contact us at info@connorcaitlin.com for tips and tricks to developing your business skills.

Look At That Confidence!

Have you ever noticed how most successful people are extremely confident? This is because in order to achieve your goals, you have to be confident in your own abilities!  People who lack that intrinsic confidence doubt their abilities to overcome obstacles, giving up on their goals too early. Finding ways to boost your confidence can be the key to achieving your goals whether they be academic, professional, or other.

Make sure you learn your strengths and weaknesses. Understanding what your strengths allows you to focus on tasks you know you can complete, boosting your confidence exponentially. Your weaknesses often are what bring your confidence down, but if you know what they are you can strengthen them, reducing their negative impact.

To build your confidence, you should find ways to celebrate small victories. While they may not seem like much, if you enjoy small achievements, you will have more motivation to complete future tasks. These compound, motivating you to complete even more tasks, and a series of these small victories can boost your confidence for months.

While confidence is definitely important towards achieving your goals, you don’t want to be arrogant. Confidence is based in reality and what you have actually accomplished, while arrogance is simply bragging about yourself. Being too confident makes you feel as if you can’t fail, significantly reducing your effort, which will inevitably lead to failure.

So have confidence in your own abilities, and continue taking the world by storm!

If you have any questions, or want some more development tips, please contact Connor|Caitlin Talent Solutions.

www.connorcaitlin.com 

Video Marketing; a Visual Strategy

The goal of all methods of advertisement is to make your business stand out from your competitors and be chosen by consumers. Most businesses constantly have the struggle of wanting to stand out, while keeping in mind staying within a budget for their marketing efforts. Advertising your business in such a divided market space today can get pricey.

A simple and easy advertisement strategy is video marketing. According to comScore, about 45% of Internet users viewed at least one video per month. This isn’t too surprising since the Internet has become so dominant in today’s society.  Video marketing captures the user’s attention and allows you to deliver your message in a way that everyone can comprehend.

There are many statistics that have proven video marketing is even more effective than the more popular forms of advertisement. First off, “90% of information transmitted to the brain is visual, and visuals are processed 60K times faster in the brain than text” according to Zabisco. About 52% of consumers state that they are more confident in the company or product after watching a video, according to Invodo. Now this number may be a bit surprising, but according to Orion 21 there is an 800% increase in conversation on websites with videos versus those without.

Video marketing encourages mobile users to share videos, use the video content, and take action. However, it’s important to remember to keep your video short and to the point. Your video should be about one to two minutes long, but nothing over two minutes because after that viewers often lose interest. Video marketing is a smart advertising tactic because it’s easy, inexpensive, and powerful.

Please contact info@connorcaitlin.com for more tips on how to market your company.  

The Question Everyone Hates

“What is your biggest weakness?” This question is asked in almost every job interview. It is the question that makes most candidates lie, or at least give a very weak answer. This can be a dreaded part of any interview.   

I am about to drop a truth bomb on you, so prepare yourselves. Everyone is flawed. I know, it’s crazy that you are not the only not perfect person, but it is true. I realize that everyone knows this, but that raises the question why do we feel like we all have to be? It is perfectly fine to not be perfect. It makes you human, and it might even make you more likeable.

Being honest when you answer this question shows you have humility and know that you can make improvements on yourself. If you can talk about your goals to fix your weaknesses, that is even better. Now if you really want to impress the interviewers, tell them how the role you are interviewing for will help you fulfill your goals towards improvement.

It’s okay to have flaws, and it is okay to admit them. Whether you need some work on time management, procrastination, or even need to improve your planning skills, that is okay. The important thing is to be aware of your flaws and strive to become better. Play on your strengths and use them to help you in your weaknesses.

Next time you get the dreaded question, you will be ready to answer with confidence. Admit your flaw, explain your goal to fix it, outline your plan to meet the goal, and tell them how the new position will help. You will knock it out of the park!

For tips on how to better answer interview questions, contact us at info@connorcaitlin.com.

Awesome People, Here’s Why You NEED to Fill Out Your LinkedIn Profile

According to the 2010 U.S. Census, there are 27.9 million small businesses and 18,500 firms with more than 500 employees. Due to such a large number of employers, there is sure to be overlap in the meaning of job titles causing the titles to be completely ambiguous. They lack clarity, true meaning and concrete value.

Essentially, your job title does not matter. Sure, some titles are universally recognized, but that does not mean that each person with that title does the same thing. As an example, let us examine the title “sales manager.”

Just looking at three different LinkedIn profiles of people with the current title “sales manager,” you can find three very different jobs. The first profile has no direct reports and manages a sales territory including only two cities. The next profile manages four to six sales associates in a territory covering three states. The last profile manages a sales force of 21 and is in charge of all their training. These three people have very different backgrounds, but they all have the same title. Each person has an excellent profile with details of each of their past positions, so you can tell what each of them really did.

When a recruiter or hiring manager is looking to fill a position, it is crucial that they be able to easily view past history in order to find you. You are awesome. Companies will want to hire you, but if you are not giving them the right information, they cannot even find you. Do yourself a huge favor, and complete as much of your LinkedIn profile as possible. Your dream job could be out there just waiting for you to fill in the details.

If you have questions about how to best fill out your LinkedIn profile, contact us at info@connorcaitlin.com.

Who moved my cheese? Who cares - I'm moving on to wine!

Change is always on the horizon.  It’s necessary and inevitable. Often times, we really want the change but then are confused by our own response to the reality of it. It may be a change in your environment, career move or physical move. Whatever the circumstance, change prompts a powerful response from your emotions – often known as stress!  Identifying whether it’s positive or negative is really determined by your attitude. Instead of trying to fight it or merely cope (all of which will leave you frustrated, isolated and exhausted) try adjusting your mindset altogether! 

Before you say, “Easier said than done!” ponder these thoughts:

Ø  Denial is not a river in Egypt. Acknowledge change is happening. Burying your head in the sand won’t stop it. By the time you pull it out, you’ll be behind the curve or perhaps worse, have missed the boat entirely. "When you're finished changing, you're finished." It may be an old adage, but damn if Ben Franklin isn’t right.

Ø  Think of change as a process. Change usually doesn’t happen overnight, nor do you adjust overnight. There are many steps which must be taken to get to the other side of the mountain. Fortunately, all you have to do is focus on one step at a time.

Ø  Rise to the positive. If you choose to perceive anything as positive, it can be! You will thrive in positivity. Keeping your chin up will help you feel better and bring you closer to those around you, which will probably help your transition.

Ø  Redefine routines and success. The definition of success varies for every individual, every relationship and in every career. It is likely that success in your last career doesn’t look the same as your new one. In the beginning set short term goals & define success on a daily basis. As you start to achieve this many days in a row, define success on a weekly basis, then monthly. From here you will be able to identify long term goals without getting overwhelmed at how much work it will take to get there.

Ø  Have an attitude of gratitude. Change is an opportunity. It opens a door that you couldn’t even see existed from where you stood before! Find things to be excited about and look forward too.

Don’t forget to engage your support network. Communicating is key during this time! Not tapping into support from a leader, mentor, family or friends will only serve to help you feel more isolated. Remember the positive!

The secret of change is to focus all of your energy, not on fighting the old, but on building the new. - Socrates

Please contact a Practice Leader at  Connor|Caitlin for more information. 

Stay Positive

            “Positive anything is better than negative nothing.” – Elbert Hubbard

Negative thoughts and doubts are often times easier to believe than positive thoughts simply because it’s more difficult to be optimistic. However, there are a few things you can do to have a more positive outlook. Positivity can have a huge impact on your life, business and personal!

First, try and become more conscience of what goes through your mind. This way when once you realize you are thinking negatively about something you can let it go easier and avoid talking about it out loud. The most challenging part is changing the way you feel about a situation. This is a time where being optimistic is a great advantage; start visualizing and coming up with more desirable outcomes regarding the condition. After you visualize, begin to take action towards your new goals. Go about your normal day, learn new things, and if an opportunity comes about, then take it!

This is a no brainer… Make sure you surround yourself with positive people. Their attitudes and perspectives will soon wear off on you; this is also a way to get feedback.

Lastly, it could never hurt to take some time out of your routine to look up some positive or inspirational quotes. Or if the situation calls for it, a funny cat picture! Whenever you feel like giving up or are feeling down about something, try adjusting how you perceive things with these easy yet very helpful tips. 

Get more out of your positive lifestyle.  Contact one of the positive people at Connor | Caitlin for more tips and tricks.  

info@connorcaitlin.com 

What your Resume Says About You

A resume is an ideal tool used to exemplify you.  Many times, recruiters will not even look at your cover letter until they have gone over your resume. There would be no point in going further than viewing the resume if you don’t have the correct qualifications and background for the position right? This is why its critical to provide as much information and accomplishments as possible. One thing is certain; you never want recruiters assuming anything. For example, if there is a gap in your resume somewhere when you were out of work then make sure you give an explanation as to why. Your timeline regarding different jobs is one of the key components of your resume. This way recruiters will be able to decipher whether you are more committed or a job jumper.

Now, when listing your previous jobs and current job, it’s essential to provide a decent description for each one. On the other hand, don’t be too lengthy about it and make it easy to read by using bullet points for instance. Recruiters want to see that you have had multiple job titles throughout your career; this indicates you are well rounded and more experienced. With that being said, recruiters want to know if you are getting results in your area of expertise. This would be where you talk about your accomplishments and throw in some numbers that give weight to your achievements.

Continuously promote your quality as a person and employee, your skills, and of course your education. At the end of your resume it is strongly suggested to provide a couple references for the recruiter to contact if needed. Bottom line is, always be critical of your work. Your resume is your first impression so make sure it’s a memorable one because your resume speaks for you.

Please contact Connor | Caitlin at www.connorcaitlin.com for more information regarding resumes.

Make Time your Partner, Not your Opponent

Time is the most precious resource we have as human beings.  When it comes to your job, time management is definitely something you need to master sooner rather than later to avoid being swamped. There are a few key tips to keep in mind when managing your time during work.

Always be a good listener. It’s critical to listen to your colleagues in order to learn, receive some advice, or come up with new ideas. Often times this helps get tasks done faster.

Deadlines are also very important, so the more successful employees tend to be more organized and productive by keeping track of time. Planning ahead is a tactic that is needed in order to meet deadlines and will benefit you in the sense of keeping your day on track.

In today’s society, technology and social media are becoming large aspects in the business world. Technology should be used as a resource, but a lot of times it can be a distraction. It’s vital to be in control of technology so it doesn’t control you and affect your work ethics. Take initiative and handle these circumstances and diversions that are best for you.

Another tip is knowing your limit, so never bite off more than you can chew because in the long run that will end up slowing you down.  Going back to planning out your work day; it’s a clever idea to set a time for yourself that you want to work until and a time you don’t want to work past. By choosing a time to leave work by will help you be more proficient during the day, as well as keeping up with plans outside of work. 

The real and utmost trick to time management is organization. Being organized helps you stay at the top of your game, so go ahead and make a to-do list and organize your information. You will find yourself moving at a faster pace and work will seem that much easier with a little bit of organization skills.

Manage your time; don’t let it get ahead of you.

Please contact Connor | Caitlin at www.connorcaitlin.com for more information. 

Why it’s Okay to Have an Off Day

Let’s get real. Everyone has off days. Sometimes it’s the weather, sometimes it’s morning traffic, and sometimes you just can’t find your motivation. In case no one else has told you this, I will: it’s okay.

Today is an off day for me. I have not accomplished nearly as much as I would like to. I have not been proactive in asking for tasks or seeing if I could help anyone with what they’re working on. However, I am still writing a blog and I did accomplish what was asked of me. Still, today is an off day.

It’s okay to have off days because you cannot give 100 percent all the time. You can try, but you will fail and you will just disappoint yourself. This is not to say that it is okay to give 50 percent all the time, just to say that you do not need to beat yourself up over a crappy day.

Today could have been better and maybe it should have been, but because today was like it was I know tomorrow will be better. I let myself have an off day because if I had tried to force myself into an exceptional day I would have produced mediocre work that I would have to fix tomorrow. I stayed on top of all my required tasks and made sure I did not fall behind. I did not get ahead either, but that’s okay.

Everyone has off days. It’s okay to let yourself have one and not feel guilty. No one is perfect and your bosses do not expect you to be either. Give 100 percent as much as you can, go above and beyond when you need to, and give yourself a break when you need it. Ultimately being honest with yourself about your capabilities each day is going to lead to long-term higher productivity. So really, it is okay to have an off day!

Contact Connor | Caitlin with your questions about workplace productivity!   

info@connorcaitlin.com 

What Our Intern Had to Say

One of my mentors favorite expression is “Plans are fluid.” This could not be truer for my life, or my internship.

Each day is a new experience. I really never know what is going to happen when I walk into the office in the morning. There is always something new to be learned and a new task to complete every single day, and I love it!

I really get to be a part of the team and help with major projects. I am pushed past my limits and forced to learn new things. I get to work with people who genuinely care about my experience and want to help me improve my skills. Not only that, but they truly value the skills that I do have. Nearly everyday, someone asks for my opinion on something because they really want to know what I think about it.

The best part is being a part of such a wonderful company culture. We talk about the “three I’s” a lot, which are intensity, integrity, and intelligence. Connor | Caitlin has all three of them. We work intelligently with intensity and integrity to solve our partners’ problems. I firmly believe Connor | Caitlin is so successful because we also employ the intensity “I” in our fun as well. When we have fun, we HAVE FUN, and we have fun all the time.

The entire environment in the office has taught me the kind of culture to look for in a company. I am exponentially more productive and happier because of Connor | Caitlin’s dedication to creating such a great place to work.

If you have questions about how to create excellent internships in your business, contact Connor | Caitlin!

info@connorcaitlin.com

Tell Them What They Need to Know

Nearly all studies and surveys about what companies are looking for in their next hire result in the same top answer: communication. Employers need to know that a person can effectively communicate with others in order to complete tasks, make improvements, develop culture, create change, and many other things.

The first way employers will begin determining communication skills occurs in the interview. More and more interviewers are asking candidates vague questions. This is not because the hiring authorities do not know what they want to ask, it is because they want to know if a candidate can provide them the information they need.

In the past, many interviewers would ask something like “Tell me about a time you managed people and if it went well.” Now they will say something more like “Have you managed people?” While these questions may seem very different, it is more than likely that they are looking for the same kind of answer. The employer still needs to know if a candidate can manage people and how they did it, but they are also using the question to gauge the candidate’s communication skills.

This is the time for a candidate to show the employer that they are not only qualified for the job, but they bring excellent communications skills to the table as well. If a candidate answers “Yes” to the second version of the question, they are technically answering what was asked of them. However, a candidate could answer, “Yes, I have. At my current position I manage a team of 6 individuals who each have at least three reports. I have had to resolve conflicts and help make group changes. It is an environment I have really enjoyed and have also learned a lot from.” This answer gives the hiring authority detail that a simple “yes” did not. It shows that the candidate has real applicable skills and can communicate that clearly.

In your next interview, be sure to listen for opportunities like the one described here and showcase your communication skills when you can.

Contact us at info@connorcaitlin.com for more information. 

Put Your Best Foot Forward-In Your Resume!

Creating a good resume is one of the most important parts of finding a job. Your resume is the first thing a potential employer will get to see about you, so it’s important to make a good first impression. Avoiding these common mistakes can help you get more calls from employers and a better chance of landing a job.

1. Make sure your resume is free of grammatical errors. Typos in your resume can lead a potential employer to believe you can’t write well or you lack attention to detail.  Proof read your resume a few times through to ensure your resume doesn’t have any errors.
2. Be specific! Often people write about their previous positions and the duties associated with those positions. Employers want to know about your accomplishments and projects you completed at your jobs, not the fact that you had to attend daily meetings. Doing this can give your employer a better idea of your skills and proficiencies.
3. Job seekers often also send the exact same resume to all employers. It is important to tailor resume to the job you are applying for. You don’t have to do a complete overhaul of your resume for each job, but highlighting skills you have that complement each job you are seeking will make it look like you are a great fit for each position.

If you have any questions, please contact Connor | Caitlin Talent Solutions.

www.connorcaitlin.com

info@connorcaitlin.com 

Don’t Live a Life of “What Ifs”

As you know, and probably have felt before, most of the time people don’t like stepping out of their comfort zones, especially when it comes to the business world. However, if you have an opportunity in your life that will benefit you in the long run, then take the risk. If not now, when? If you don’t take chances that require a leap of faith, you may end up regretting it later on.

For example, let’s say you find something that you are extremely passionate about, but it doesn’t have anything to do with your current job. Go for it. Try something new, because if it will benefit you in some way then it’s worth it.

When taking chances you may not have all of the answers, but there are always lessons to learn about determination, leadership and courage. You are responsible for creating the life you want and the career that will satisfy you. Fear is the main factor that holds us back from reaching our greatest potential; therefore we won’t know what is achievable until we try.

People are inspired by the idea that they can own their life and meet their own ideal success. Next time there is a promotion at work or an opportunity that you wouldn’t normally take simply because of fear, just remember that life is about risks. Don’t let the “what ifs” in life stop you, because they might end up being the best decisions you ever made.

Please contact Connor | Caitlin at www.connorcaitlin.com for more information, or for help to reach your next goal.

The Secret to Getting a Promotion

When a topic regarding promotion is brought up, it often leaves people quite perplexed. In many situations people complain about the unfairness of how promotions are chosen. So, what is the secret to getting a promotion?

For one, start associating yourself with other people who have been promoted and those who are highly respected within your company. Habits rub off; therefore it is important that you gain the right ones. Along with the correct skills for the job, you should also strive to have the best attitude you can.

           

Communicating is one of the most important characteristics you need to maintain in the business world. Know how to effectively and appropriately discuss your accomplishments and strengths with your boss. Also, try giving your boss a weekly update so they are aware of what’s going on in your department; this displays your attention to the company. With that being said, “don’t just talk the talk, but walk the walk”. While communication is vital, so is participation. It’s always noble to get involved, particularly when it comes to meetings and business socials.

You have to be willing to show your boss you can handle responsibility and be more involved than the average Joe. One thing yo

u never want to do is obsess over getting a promotion, just go with the flow. If you ask your boss over and over again then you will end up seeming desperate and that is not a quality they are looking for. Don’t stress too much over whether you do or don’t get a promotion, its nothing personal, so all you can do is strive to be the best employee you can be.

Please contact Connor | Caitlin at www.connorcaitlin.com for more information.

Don’t just Think it; Speak it. (Appropriately)

As time prevails, social media is becoming more than just a form of advertisement and source of information. Social media can actually be a smart way to voice your opinion about certain issues or topics. However, speaking up does not mean being vulgar about the matter, but simply expressing your thoughts in an appropriate way. When a popular subject comes up, especially in the business world, many people tend to keep their thoughts to themselves and agree with the majority.  Instead, speak up.

Recently in the news, Taylor Swift voiced her outlook about Apple’s new streaming service on Tumblr. She claimed that she spoke up about the issue not for herself, but for other fellow musicians who were not getting paid by Apple. Taylor Swift’s post was seen by Apple and it did make a difference. Apple replied to her post and agreed to pay the artists for streaming even during the free trial period. Even though Taylor Swift is a celebrity, this is still a good example of just how influential social media can be.

Use social media to your advantage, but always make sure your posts don’t personally offend anyone. If you have a personal issue with a colleague or your boss at work, this would be the type of problem to solve in person. There are certain situations when it’s appropriate to use social media, and other situations when it’s not. Social media can be a very powerful tool; know how to use it, don’t abuse it.

Please contact Connor | Caitlin at www.connorcaitlin.com for more information

Tips and Tricks for Skype Interviews

Skype interviews are becoming more and more prevalent as of recently. They are halfway between a face to face interview and a phone interview, so it’s understandable to have questions about them. Many often wonder how they should dress or if they should look at the interviewer on the screen or the camera that is recording them to give the impression of eye contact.

Don’t try to get too comfortable just because you are in your own home. Since the Interviewer can actually see you during the interview, you should dress as you would for a face to face interview. You still want to present yourself as professionally as possible.

Make sure you are mindful of your background. The focus of the interview should be on you, so having things like a television on or children running around can be distracting for the interview. Remember to also make sure the interviewer can see you, if you have a bright light or a window in the background, you end up looking like a dark blob.

In a normal interview, eye contact is very important, so it is important to give the interviewer the impression of eye contact. This means looking at the camera rather than the screen. It may seem awkward, but the interviewer won’t be able to tell the difference.

Electronic interviews are rapidly becoming the standard for first time interviews.  Polishing up your presence on camera not only helps you land that job, but also gives you confidence in making presentations.  These skills are highly desirable, regardless of if you are working in a lab or customer facing. 

If you have any questions, or want more information regarding electronic interviews, please contact Connor | Caitlin Talent Solutions.

www.connorcaitlin.com

Curious about Culture

Lately, there has been a plethora of information on company culture, and why it is important to attracting that so desired top talent.  Company culture would best be described as the beliefs and behaviors that determine how a company's employees interact and handle business communications.

There are several different ways you can learn about a company’s culture, even just by observing. When you take a tour of a company, look around; listen to conversations between employees, glance at the accessories in peoples’ offices, and make sure to ask questions.

It’s a smart idea to ask about your starting role in the company and how you will be evaluated. It’s very significant that the company understands your needs. Also, ask about how the company got started and what their personal values are all together.

          

There is no better insight than talking to the employees about their role in the company and the social aspect of it. Does everyone tend to get along?  Do you enjoy the working environment?  A new job is also a learning experience, which is why you should also discuss new skills you might learn or knowledge you’ll be acquiring.

Aside from asking questions and observing, make sure you do your research on the company. You can find reviews on Glassdoor, LinkedIn, and Facebook for more information. Culture is a vital part of a company, which is why it’s smart to take the time to learn about it before you take the next step. 

Please contact Connor | Caitlin at www.connorcaitlin.com for more information on company culture, and the importance of attracting top talent.

What to ask the Newbie

Effectively hiring a new employee is important for any company. How is this successfully achieved? The faster you get your new hire up-to-speed with things the more productive they can be.

It’s vital to get to know your new employee personally so they feel more comfortable at work. For example, take them out to lunch one day or to get a cup of coffee. Be sure to ask them questions in order to gauge how they are adjusting to their new job and work environment. See if their job has been what they expected so far and if it meets all of their standards. Make it very clear that honesty is critical with your new employee and they should be open with you. In order to get them more involved make sure they aren’t confused about their role in the company and that nothing is unclear.

As the manager, offer your new employee actions that could possibly make their transition easier. This will prove your commitment to them when it comes to improving their performance. Discuss what they are enjoying the most about their role, this way you are bringing up a positive topic. This is a clever way to bring up their strengths if you haven’t already.

Teamwork is one of the most important aspects in today’s business world. Make an effort to introduce your new employee to their colleagues. Start by inviting them to a group discussion or even set up lunches with people you think they would get along with.

The first few months at a new job can be quite difficult and sometimes uncomfortable to adjust to. By having occasional meetings with your new hire and asking them these questions, you will see them adapt much quicker to their new job.

Please contact Connor | Caitlin at www.connorcaitlin.com for more information on successful on-boarding practices. 

What’s your best practice?

The phrase “best practice” is tossed around all the time, especially in human resources and recruiting. What does it really mean though?

A company begins to call a procedure a “best practice” after it is proven to provide results. Companies love hearing about “best practices,” sharing theirs with others, and learning new “best practices” from others. When just thinking about it on the surface, that makes a lot of sense. However, if the surface of the idea is scraped just a tiny bit, the idea begins to fall apart.

If there is one thing that is constant in the world it is change. Change is necessary for progress and progress is vital to continual success. If these ideas are held true, then the idea of “best practices” is almost a laughable one. How can one expect to change and progress while using the same procedures over and over again?

The other vital piece to consider is that all businesses and people are different. What works best for one may be a catastrophic failure to another. Learning from others is a great practice and can lead to miraculous innovation, but only if done while still considering differences. 

All of this is not to say that you should throw all procedures and practices out the window. Some consistency and much organization are both also key factors of success. However, it is important to regularly examine everything being done to insure no updates or improvements can be made.

Contact Connor | Caitlin to talk about “best practices” and continuous improvement by emailing info@connorcaitlin.com