Wednesday, January 27, 2016

Video Marketing; a Visual Strategy

The goal of all methods of advertisement is to make your business stand out from your competitors and be chosen by consumers. Most businesses constantly have the struggle of wanting to stand out, while keeping in mind staying within a budget for their marketing efforts. Advertising your business in such a divided market space today can get pricey.

A simple and easy advertisement strategy is video marketing. According to comScore, about 45% of Internet users viewed at least one video per month. This isn’t too surprising since the Internet has become so dominant in today’s society.  Video marketing captures the user’s attention and allows you to deliver your message in a way that everyone can comprehend.

There are many statistics that have proven video marketing is even more effective than the more popular forms of advertisement. First off, “90% of information transmitted to the brain is visual, and visuals are processed 60K times faster in the brain than text” according to Zabisco. About 52% of consumers state that they are more confident in the company or product after watching a video, according to Invodo. Now this number may be a bit surprising, but according to Orion 21 there is an 800% increase in conversation on websites with videos versus those without.

Video marketing encourages mobile users to share videos, use the video content, and take action. However, it’s important to remember to keep your video short and to the point. Your video should be about one to two minutes long, but nothing over two minutes because after that viewers often lose interest. Video marketing is a smart advertising tactic because it’s easy, inexpensive, and powerful.

Please contact for more tips on how to market your company.  

Friday, January 15, 2016

The Question Everyone Hates

“What is your biggest weakness?” This question is asked in almost every job interview. It is the question that makes most candidates lie, or at least give a very weak answer. This can be a dreaded part of any interview.   

I am about to drop a truth bomb on you, so prepare yourselves. Everyone is flawed. I know, it’s crazy that you are not the only not perfect person, but it is true. I realize that everyone knows this, but that raises the question why do we feel like we all have to be? It is perfectly fine to not be perfect. It makes you human, and it might even make you more likeable.

Being honest when you answer this question shows you have humility and know that you can make improvements on yourself. If you can talk about your goals to fix your weaknesses, that is even better. Now if you really want to impress the interviewers, tell them how the role you are interviewing for will help you fulfill your goals towards improvement.

It’s okay to have flaws, and it is okay to admit them. Whether you need some work on time management, procrastination, or even need to improve your planning skills, that is okay. The important thing is to be aware of your flaws and strive to become better. Play on your strengths and use them to help you in your weaknesses.

Next time you get the dreaded question, you will be ready to answer with confidence. Admit your flaw, explain your goal to fix it, outline your plan to meet the goal, and tell them how the new position will help. You will knock it out of the park!

For tips on how to better answer interview questions, contact us at