Friday, May 29, 2015

The Power of Social Media

Social media is becoming one of the most popular advertising tactics worldwide. Our society seems to rely on technology and social media more and more by the day. Businesses are now calling the use of social media their “digital intelligence”. The benefits of social media allow companies to identify trending topics discussed by consumers and which contents has more influence.

For example, Twitter is an insightful way to keep up with what’s trending in your profession by following certain accounts or using hash tags. Hash tags are used to find related topics that you are interested in; they are used in several types of social media. Following different companies or influencers on social media is also a smart way to connect with potential business partners and consumers. On the contrary, social media could also allow you to see competitors’ activities and react quicker with counter strategies.

However, social media has its drawbacks as well.  For instance, spam is an ongoing problem with the Internet in general, which of course affects social media sites. Luckily, it’s easy to report spam and you can always change your password if needed. Many people find that social media can be distracting at times and throw them off topic. The internet is full of interesting distractions and sometimes you just have to focus the best you can and try narrowing your search to avoid unrelated matters.

 As many of you know, being personal with your customers is a vital marketing strategy, but unfortunately it’s difficult to be personal over social media. Companies should use social media for advertisement and providing general information to their consumers, and then use other forms of communication for subjective relations.

             Social media definitely has its pros and cons, but with that being said it’s more important that businesses keep up with society. Technology is taking over this generation as we know it, so might as well take advantage of it.

For more information on marketing strategies please contact Connor | Caitlin Talent Solutions at