Social media is rapidly changing the ways we do business. It is a great way to expand your business and increase name recognition. A study by the Internet Advertising Bureau UK found that 80% of consumers are more likely to buy from a brand that has a big social media presence.
The key to using social media as a means of expansion is to understand your target audience and what social media sites they use. For example, if your audience is younger, you might consider using Twitter, while you might use Facebook if they are older.
Remember that it takes time to build up a large follower base that will make a difference in your business. Don’t expect instant results and stay with it! Also, respond to feedback. No one wants to follow a page that doesn’t interact with them. This will help you keep your existing followers as you try to gain more.
Most importantly, remember that social media is simply a tool to increase exposure and to connect with your customers, so don’t spend too much time focusing on it! You still need develop products, grow your mailing list and sell your products. Social media shouldn’t replace marketing activities, it should complement them.
If you want more information, please contact Connor|Caitlin Talent Solutions.