Social media is becoming one of the most popular advertising
tactics worldwide. Our society seems to rely on technology and social media
more and more by the day. Businesses are now calling the use of social media
their “digital intelligence”. The benefits of social media allow companies to
identify trending topics discussed by consumers and which contents has more
influence.
For example, Twitter is an insightful way to keep up with
what’s trending in your profession by following certain accounts or using hash
tags. Hash tags are used to find related topics that you are interested in;
they are used in several types of social media. Following different companies
or influencers on social media is also a smart way to connect with potential
business partners and consumers. On the contrary, social media could also allow
you to see competitors’ activities and react quicker with counter strategies.
However,
social media has its drawbacks as well. For instance, spam is an ongoing problem with
the Internet in general, which of course affects social media sites. Luckily,
it’s easy to report spam and you can always change your password if needed.
Many people find that social media can be distracting at times and throw them
off topic. The internet is full of interesting distractions and sometimes you
just have to focus the best you can and try narrowing your search to avoid
unrelated matters.
As many of you know, being personal with your customers is a
vital marketing strategy, but unfortunately it’s difficult to be personal over
social media. Companies should use social media for advertisement and providing
general information to their consumers, and then use other forms of
communication for subjective relations.
Social media definitely has its pros and cons,
but with that being said it’s more important that businesses keep up with
society. Technology is taking over this generation as we know it, so might as
well take advantage of it.
For more information on marketing strategies please contact
Connor | Caitlin Talent Solutions at www.connorcaitlin.com.