Video Marketing; a Visual Strategy

The goal of all methods of advertisement is to make your business stand out from your competitors and be chosen by consumers. Most businesses constantly have the struggle of wanting to stand out, while keeping in mind staying within a budget for their marketing efforts. Advertising your business in such a divided market space today can get pricey.

A simple and easy advertisement strategy is video marketing. According to comScore, about 45% of Internet users viewed at least one video per month. This isn’t too surprising since the Internet has become so dominant in today’s society.  Video marketing captures the user’s attention and allows you to deliver your message in a way that everyone can comprehend.

There are many statistics that have proven video marketing is even more effective than the more popular forms of advertisement. First off, “90% of information transmitted to the brain is visual, and visuals are processed 60K times faster in the brain than text” according to Zabisco. About 52% of consumers state that they are more confident in the company or product after watching a video, according to Invodo. Now this number may be a bit surprising, but according to Orion 21 there is an 800% increase in conversation on websites with videos versus those without.

Video marketing encourages mobile users to share videos, use the video content, and take action. However, it’s important to remember to keep your video short and to the point. Your video should be about one to two minutes long, but nothing over two minutes because after that viewers often lose interest. Video marketing is a smart advertising tactic because it’s easy, inexpensive, and powerful.

Please contact info@connorcaitlin.com for more tips on how to market your company.  

The Question Everyone Hates

“What is your biggest weakness?” This question is asked in almost every job interview. It is the question that makes most candidates lie, or at least give a very weak answer. This can be a dreaded part of any interview.   

I am about to drop a truth bomb on you, so prepare yourselves. Everyone is flawed. I know, it’s crazy that you are not the only not perfect person, but it is true. I realize that everyone knows this, but that raises the question why do we feel like we all have to be? It is perfectly fine to not be perfect. It makes you human, and it might even make you more likeable.

Being honest when you answer this question shows you have humility and know that you can make improvements on yourself. If you can talk about your goals to fix your weaknesses, that is even better. Now if you really want to impress the interviewers, tell them how the role you are interviewing for will help you fulfill your goals towards improvement.

It’s okay to have flaws, and it is okay to admit them. Whether you need some work on time management, procrastination, or even need to improve your planning skills, that is okay. The important thing is to be aware of your flaws and strive to become better. Play on your strengths and use them to help you in your weaknesses.

Next time you get the dreaded question, you will be ready to answer with confidence. Admit your flaw, explain your goal to fix it, outline your plan to meet the goal, and tell them how the new position will help. You will knock it out of the park!

For tips on how to better answer interview questions, contact us at info@connorcaitlin.com.

Awesome People, Here’s Why You NEED to Fill Out Your LinkedIn Profile

According to the 2010 U.S. Census, there are 27.9 million small businesses and 18,500 firms with more than 500 employees. Due to such a large number of employers, there is sure to be overlap in the meaning of job titles causing the titles to be completely ambiguous. They lack clarity, true meaning and concrete value.

Essentially, your job title does not matter. Sure, some titles are universally recognized, but that does not mean that each person with that title does the same thing. As an example, let us examine the title “sales manager.”

Just looking at three different LinkedIn profiles of people with the current title “sales manager,” you can find three very different jobs. The first profile has no direct reports and manages a sales territory including only two cities. The next profile manages four to six sales associates in a territory covering three states. The last profile manages a sales force of 21 and is in charge of all their training. These three people have very different backgrounds, but they all have the same title. Each person has an excellent profile with details of each of their past positions, so you can tell what each of them really did.

When a recruiter or hiring manager is looking to fill a position, it is crucial that they be able to easily view past history in order to find you. You are awesome. Companies will want to hire you, but if you are not giving them the right information, they cannot even find you. Do yourself a huge favor, and complete as much of your LinkedIn profile as possible. Your dream job could be out there just waiting for you to fill in the details.

If you have questions about how to best fill out your LinkedIn profile, contact us at info@connorcaitlin.com.

Who moved my cheese? Who cares - I'm moving on to wine!

Change is always on the horizon.  It’s necessary and inevitable. Often times, we really want the change but then are confused by our own response to the reality of it. It may be a change in your environment, career move or physical move. Whatever the circumstance, change prompts a powerful response from your emotions – often known as stress!  Identifying whether it’s positive or negative is really determined by your attitude. Instead of trying to fight it or merely cope (all of which will leave you frustrated, isolated and exhausted) try adjusting your mindset altogether! 

Before you say, “Easier said than done!” ponder these thoughts:

Ø  Denial is not a river in Egypt. Acknowledge change is happening. Burying your head in the sand won’t stop it. By the time you pull it out, you’ll be behind the curve or perhaps worse, have missed the boat entirely. "When you're finished changing, you're finished." It may be an old adage, but damn if Ben Franklin isn’t right.

Ø  Think of change as a process. Change usually doesn’t happen overnight, nor do you adjust overnight. There are many steps which must be taken to get to the other side of the mountain. Fortunately, all you have to do is focus on one step at a time.

Ø  Rise to the positive. If you choose to perceive anything as positive, it can be! You will thrive in positivity. Keeping your chin up will help you feel better and bring you closer to those around you, which will probably help your transition.

Ø  Redefine routines and success. The definition of success varies for every individual, every relationship and in every career. It is likely that success in your last career doesn’t look the same as your new one. In the beginning set short term goals & define success on a daily basis. As you start to achieve this many days in a row, define success on a weekly basis, then monthly. From here you will be able to identify long term goals without getting overwhelmed at how much work it will take to get there.

Ø  Have an attitude of gratitude. Change is an opportunity. It opens a door that you couldn’t even see existed from where you stood before! Find things to be excited about and look forward too.

Don’t forget to engage your support network. Communicating is key during this time! Not tapping into support from a leader, mentor, family or friends will only serve to help you feel more isolated. Remember the positive!

The secret of change is to focus all of your energy, not on fighting the old, but on building the new. - Socrates

Please contact a Practice Leader at  Connor|Caitlin for more information. 

Stay Positive

            “Positive anything is better than negative nothing.” – Elbert Hubbard

Negative thoughts and doubts are often times easier to believe than positive thoughts simply because it’s more difficult to be optimistic. However, there are a few things you can do to have a more positive outlook. Positivity can have a huge impact on your life, business and personal!

First, try and become more conscience of what goes through your mind. This way when once you realize you are thinking negatively about something you can let it go easier and avoid talking about it out loud. The most challenging part is changing the way you feel about a situation. This is a time where being optimistic is a great advantage; start visualizing and coming up with more desirable outcomes regarding the condition. After you visualize, begin to take action towards your new goals. Go about your normal day, learn new things, and if an opportunity comes about, then take it!

This is a no brainer… Make sure you surround yourself with positive people. Their attitudes and perspectives will soon wear off on you; this is also a way to get feedback.

Lastly, it could never hurt to take some time out of your routine to look up some positive or inspirational quotes. Or if the situation calls for it, a funny cat picture! Whenever you feel like giving up or are feeling down about something, try adjusting how you perceive things with these easy yet very helpful tips. 

Get more out of your positive lifestyle.  Contact one of the positive people at Connor | Caitlin for more tips and tricks.  

info@connorcaitlin.com 

What your Resume Says About You

A resume is an ideal tool used to exemplify you.  Many times, recruiters will not even look at your cover letter until they have gone over your resume. There would be no point in going further than viewing the resume if you don’t have the correct qualifications and background for the position right? This is why its critical to provide as much information and accomplishments as possible. One thing is certain; you never want recruiters assuming anything. For example, if there is a gap in your resume somewhere when you were out of work then make sure you give an explanation as to why. Your timeline regarding different jobs is one of the key components of your resume. This way recruiters will be able to decipher whether you are more committed or a job jumper.

Now, when listing your previous jobs and current job, it’s essential to provide a decent description for each one. On the other hand, don’t be too lengthy about it and make it easy to read by using bullet points for instance. Recruiters want to see that you have had multiple job titles throughout your career; this indicates you are well rounded and more experienced. With that being said, recruiters want to know if you are getting results in your area of expertise. This would be where you talk about your accomplishments and throw in some numbers that give weight to your achievements.

Continuously promote your quality as a person and employee, your skills, and of course your education. At the end of your resume it is strongly suggested to provide a couple references for the recruiter to contact if needed. Bottom line is, always be critical of your work. Your resume is your first impression so make sure it’s a memorable one because your resume speaks for you.

Please contact Connor | Caitlin at www.connorcaitlin.com for more information regarding resumes.

Make Time your Partner, Not your Opponent

Time is the most precious resource we have as human beings.  When it comes to your job, time management is definitely something you need to master sooner rather than later to avoid being swamped. There are a few key tips to keep in mind when managing your time during work.

Always be a good listener. It’s critical to listen to your colleagues in order to learn, receive some advice, or come up with new ideas. Often times this helps get tasks done faster.

Deadlines are also very important, so the more successful employees tend to be more organized and productive by keeping track of time. Planning ahead is a tactic that is needed in order to meet deadlines and will benefit you in the sense of keeping your day on track.

In today’s society, technology and social media are becoming large aspects in the business world. Technology should be used as a resource, but a lot of times it can be a distraction. It’s vital to be in control of technology so it doesn’t control you and affect your work ethics. Take initiative and handle these circumstances and diversions that are best for you.

Another tip is knowing your limit, so never bite off more than you can chew because in the long run that will end up slowing you down.  Going back to planning out your work day; it’s a clever idea to set a time for yourself that you want to work until and a time you don’t want to work past. By choosing a time to leave work by will help you be more proficient during the day, as well as keeping up with plans outside of work. 

The real and utmost trick to time management is organization. Being organized helps you stay at the top of your game, so go ahead and make a to-do list and organize your information. You will find yourself moving at a faster pace and work will seem that much easier with a little bit of organization skills.

Manage your time; don’t let it get ahead of you.

Please contact Connor | Caitlin at www.connorcaitlin.com for more information.