The goal of
all methods of advertisement is to make your business stand out from your
competitors and be chosen by consumers. Most businesses constantly have the
struggle of wanting to stand out, while keeping in mind staying within a budget
for their marketing efforts. Advertising your business in such a divided market
space today can get pricey.
A simple and easy advertisement strategy is video marketing.
According to comScore, about 45% of Internet users viewed at least one video
per month. This isn’t too surprising since the Internet has become so dominant
in today’s society. Video marketing captures the user’s attention and
allows you to deliver your message in a way that everyone can comprehend.
There are
many statistics that have proven video marketing is even more effective than
the more popular forms of advertisement. First off, “90% of information
transmitted to the brain is visual, and visuals are processed 60K times faster
in the brain than text” according to Zabisco. About 52% of consumers state that
they are more confident in the company or product after watching a video,
according to Invodo. Now this number may be a bit surprising, but according to
Orion 21 there is an 800% increase in conversation on websites with videos
versus those without.
Video marketing encourages mobile users to share videos, use
the video content, and take action. However, it’s important to remember to keep
your video short and to the point. Your video should be about one to two minutes
long, but nothing over two minutes because after that viewers often lose
interest. Video marketing is a smart advertising tactic because it’s easy,
inexpensive, and powerful.
Please contact info@connorcaitlin.com for more tips on how to market your company.