Social media is rapidly changing the ways
we do business. It is a great way to expand your business and increase name
recognition. A study by the Internet Advertising Bureau UK found that 80% of
consumers are more likely to buy from a brand that has a big social media
presence.
The key to using social media as a means of expansion is to
understand your target audience and what social media sites they use. For
example, if your audience is younger, you might consider using Twitter, while
you might use Facebook if they are older.
Remember that it takes time to build up a large follower
base that will make a difference in your business. Don’t expect instant results
and stay with it! Also, respond to feedback. No one wants to follow a page that
doesn’t interact with them. This will help you keep your existing followers as
you try to gain more.
Most importantly, remember that social media is simply a
tool to increase exposure and to connect with your customers, so don’t spend
too much time focusing on it! You still need develop products, grow your mailing list and
sell your products. Social media shouldn’t replace marketing activities, it
should complement them.
If you want more information, please contact Connor|Caitlin
Talent Solutions.
